By 2020, its predicted that customers will manage 85 percent of their relationship with an enterprise without interacting with a human, and 40 percent of sales activities could be automated.
Technologies will fulfill much of the pre-sales work such as matching sellers with leads however sales people will still be needed anywhere a human touch is required to close deals.
Matching the seller with the lead and equipping the salesperson with the maximum amount of useful information to close the deal will characterize the new sales environment. (Forrester, McKinsey)
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