Companies that quality leads through data and analytics tools are experiencing 20% improvement in lead conversion rates
Given social media and digital marketing has exponentially increased the number of leads a company can pursue, it is far more effective for companies to prioritize leads using data and analytic tools.
While these tools are still relatively nascent because of the lack of publicly available information that can accurately predict when customers are ready to buy, some companies deploying them are already experiencing 15 to 20 percent improvement in their lead-conversion rates. (McKinsey)
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