Social Selling Statistics

Your customers are using social media and they need your product. Here's what you need to know.


Content consumption through social media

  • On average decision makers consume 5 pieces of content before being ready to speak to a sales rep. (CMO council)

  • Consumer shoppers consult 10.4 sources before making a purchase (Google ZMOT)

  • B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep. (CEB)

  • 96% of sales professionals use LinkedIn at least once a week and spend an average of six hours per week on the professional networking site. (Nimble)

Deals associated with social media

  • 10.8% of social sellers have closed 5 or more deals attributed to social media. (A Sales Guy)

  • 54% of social salespeople have tracked their social selling back to at least 1 closed deal. (A Sales Guy)

Hitting quota using social selling

  • 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. (A Sales Guy)

  • 46% of social sellers hit quota compared to 38% of sales reps who don’t. (Aberdeen Group)

  • 64% of teams that use social selling hit quota compared to 49% that don’t. (Aberdeen Group)

  • 80% believe their sales force would be more productive with a greater social media presence. (SMA)

Outside of social media

  • 92% of buyers say they delete emails or voicemail messages when comes from someone that they do not know. (A sales Guy)

  • The average cold calling appointment rate is 2.5% (B2C)

  • 2/3 of companies have no social media strategy for their sales organizations. (SMA)

  • 53% of salespeople want help in understanding social selling better. (A Sales Guy)

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