Personalize sales tools to influence salespeople's behavior

Personalizing tools for your sales people make its easier to influence their behavior

Many businesses employ tools to assist with client interactions, but few take advantage of them to improve their sales team’s effectiveness. 


Processes and tools that personalize communications with your sales people, such as performance benchmarking dashboards, collaboration technologies and gamification techniques, can promote healthy internal competition and focus their attention on addressing bottlenecks and opportunities. (McKinsey)

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