I went looking for a description of why 'sales' is actually the toughest job in the World and found this amazing article by Brian Tracey that explains it so well.
To quote Brian,
"Selling is hard. It always has and it always will be. Even for the best and most experienced salespeople, it is a continual effort. You can make it easier by developing your skills in the critical areas of prospecting, presenting and closing sales, but you can never make selling an easy profession. However, once you accept that selling is a hard way to make a living, it somehow becomes a little easier. When you stop expecting it to be something other than it is, much of the stress of selling goes out of it. As William James said, "The first step in dealing with any difficulty is to be willing to have it so."
I urge all of you to have a look at this article and all of Brian's information.
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