Email templates with 60% or higher open rates

David Forder 2 years ago in Comments updated 2 years ago 1

I re-posted this article below as it would seem that the writer, Aja, had access to actual open rates and if so these may well be worth a try!

Original from Aja Frost on the Hubspot Blog

As a writer for the HubSpot Sales Blog, I'm always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales -- I'll open up "Templates" and browse the real emails HubSpot salespeople are sending their prospects.

Not only can I see average open rate for individual templates, I can also gauge their performance by response rate and click rate (i.e., how many recipients clicked on the links within the template).

The following 10 templates have 60% or higher open rates, 8% or higher click rates, and 30% or higher response rates. I've lightly edited them so you can tweak them for your industry, market, product, and prospect. Happy selling!

1. If you want to connect with the buyer

The prospect hasn't heard of you before? Give them a reason to talk to you. Mentioning their goals and showing you did your homework will be enough to get most buyers to respond.

Subject : Are you doubling down on [goal]?

Hi [prospect name],

I checked out your website, and it looks like you might be trying to [accomplish X specific goal]. Without making any assumptions about your business goals, I believe [Y] might play a pivotal role in your success.

If you’re unfamiliar with [company], our solution helps businesses in [prospect company's] space with three main goals:

  • [Goal #1]
  • [Goal #2]
  • [Goal #3]

Are you free in the next few days for a call to discuss [prospect company's] strategy for [business area]?


[Your name]

2. If they visited your site

Based on the prospect's browsing behavior, you know they're interested in -- maybe even seriously evaluating -- your solution. Position yourself as a trusted advisor who can walk them through the decision making process and answer questions as they arise.

Subject : Resource for [business area] questions

Hi [prospect name],

I'm sending this note to introduce myself as your resource here at [company]. I work with small businesses in [prospect company's] space, and noticed that your colleagues had stopped by our website in the past.

This inspired me to spend a few minutes on your site to gain a better understanding of how you are [handling strategy for busines area]. In doing so, I noticed a few areas of opportunity and felt compelled to reach out to you directly.

[Company] is working with similar companies in your industry, such as X, helping them [accomplish Y], while providing them with the tools to [manage Z].

When do you have 15 minutes to connect today?

Please also feel free to book time directly onto my calendar here: [Meetings link].


[Your name]

3. If you're a stranger to them

Subject : 26 seconds (or less)

Hi [prospect name]

I'll keep this short and sweet to make the 26 seconds it takes to read this worth your time (yes, I timed it.)

As a [job title] at [company], I get to speak with people like you about [achieving X]. 

[Prospect company] is on my radar because we've helped a lot of companies in [X space] with [business area].

Could we schedule a 15 to 20-minute call to discuss your strategy for Y -- what excites you, which challenges you see, and how you envision your plan changing down the road? Even if you decide not to continue the conversation after our call, you'll leave with some advice for [business area] that will make an immediate impact.


[Your name]

4. If you just called them

Use a quick email to reinforce the voicemail you just left.

Subject : [prospect name] -- just gave you a ring


Saw that you were checking out [product], and wanted to give you a quick shout after checking out the [prospect company] site. The last thing I want to do is waste your time or mine, but I thought it would be helpful to quickly speak and learn a bit more about what you hope to get from [product, and share some best practices.

Most of our successful users will have a quick set up like this to get things started in the right direction.

Is there a good time for you today or the next few days? You can book some time directly on my calendar here: [Meetings link].


[Your name]

P.S. Thought you might like this as well while getting started:

  • [Helpful link #1]
  • [Helpful link #2]

5. If there's been a trigger event

Strike while the iron is hot. A trigger event gives you a compelling reason to reach out, boosts your credibility (you clearly pay attention to what's happening in the space), and establishes urgency.

Subject : [Congrats on X, connection to Y]

Hi [prospect name],

Your [LinkedIn description, company’s recognition in the Inc. 500, connection with XYZ colleague] inspired me to reach out. Other staffing firms like A, B, and C leverage [product] to [accomplish X and Y].

Within six months of working with [company], client [saw X results]. I’d be happy to share a few ideas about how [prospect company] could accomplish the same.

If you’re open to it, when would be a convenient time to chat? Say, [XYZ time]?

[Your name]

6. If they requested a demo

This email helps you establish a relationship with the prospect and set the right expectations for the process. If they're not prepared for a discussion of their company and objectives before the nuts-and-bolts product talk, they might become impatient.

Subject : Showing you around [product]

Hi [prospect name],

I noticed you requested a demo of [product]. I work with companies in your area, and my goal is to be helpful during your evaluation process.

Our demos are two parts. The first is a conversation focused around helping me to understand what you're hoping [company] can help with, as well as your strategy and goals in general, so then I can customize your demo accordingly.

To get started, you can book time on my calendar here: [Meetings link].

Looking forward to connecting,

[Your name]

7. If they're using your free tool or a trial version of your product

Help your prospect get maximum utility out of their free sign-up or trial. Not only will this help them see the value of your product, it also lets you influence their purchasing criteria.

Subject : X people on your team using [product]

Hi [prospect name]

Saw that [prospect company] is using [tool] and your team currently has [X number of] people accomplishing [Y]. 

I'm happy to share some best practices related to our products with you and the team. 

There are also a number of features we use with [product], that might be helpful for you or some colleagues. Also noticed [unique aspect of business].

Please pick a time on my calendar that works best for you and I'll follow up: [Meetings link].

- [Your name]

8. If they opened your email but never replied

The prospect is interested in learning more -- after all, they read your message -- but they're either too busy to respond or not interested enough. Get the conversation going again with an explanation of your company's solution and an offer to give them a demo.

Helping your team accomplish x

Subject : Following up on my last email, I wanted to see if [increasing X, decreasing Y] was something you'd be interested in discussing. 

[Company] offers tools for [business area] that include the following:

  • [Feature #1 and why it's helpful]
  • [Feature #2 and why it's helpful]
  • [Feature #3 and why it's helpful]

I'd be happy to give you a brief walk-through of the tools so you can evaluate whether there might be a broader application to leverage these tools at your company.

What do you think?

[Your name]

9. If they still don't respond

Heard nothing? Before you give up on this prospect, send a few more resources their way. You'll add value while simultaneously reminding them your tool might be able to solve a pressing pain point -- as it has for their competitors.

Subject : Resources used by [competitor #1] and [competitor #2]

Hi [prospect name]

Following on my previous email, as they have a tendency to slip through the cracks. At the very least, I wanted to provide you with the top resources that your peers at other [prospect's industry] companies found helpful:

  • [Helpful link]
  • [Case study]

Would it be helpful if we scheduled 15-20 minutes to discuss how some of these topics may align with [prospect company's] 2017 strategy? Just book some time on my calendar here: [Meetings link]

[Your name]

10. If they went dark

This light-hearted email gives the buyer a chance to change their mind. It's a great way to reengage them without using a guilt trip.

Subject : Not as bad as an awkward first date

Hi [prospect name],

But it still stings :( Sounds like we weren't meant for each other. But I wanted to reach out to you one last time. I have a few suggestions on how [prospect company] can [accomplish X and Y]. If I don't hear back, I'll assume that the timing isn't right.

In the meantime, here are two [links, resources] I thought you might [enjoy, find value in] because [reason why they're relevant]:

  • [Link #1]
  • [Link #2]


[Your name]

These templates are proven to get results, so what are you waiting for? Incorporate them into your prospecting strategy today.

lead generation

Nice article.

I will give a few of these a shot and see how they go!